Launching our new "Field" division
Looking for an exciting new career move? ASARUM is thrilled to announce the launch of our new division focused on field sales and service across the UK and Europe! 🌍
Over the last decade, field sales and service have been integral to our operations. Now, we're expanding, and we want you to be part of this thrilling journey.
If you're passionate about delivering outstanding customer service and are ready to make a significant impact, we want to hear from you!
Join us and become part of a team that values innovation, dedication, and excellence.
Apply today and take the first step towards an exciting new chapter with ASARUM!
#fieldsales #customerservice #careeropportunity

SME partnering
Adding value to smaller companies
Technical recruitment has been our game for over 20 years - but partnering with SME's and scaling companies has been our passion.
This kicks of a series of posts covering a few of the unique challenges and solutions we bring to the table. One of the first problems is and always will be - In a hiring landscape dominated by corporate giants, ambitious SMEs often ask: How can we compete for top tech talent?
As a recruitment consultancy embedded in the high-tech sector, we help SMEs punch above their weight - positioning them as agile, purpose-driven employers that talented individuals genuinely want to work with.
Here’s how we do it:
🔹 We help SMEs sell the journey, not just the job.
Big firms offer perks. You offer impact. We shape the messaging to spotlight growth, ownership, and mission-driven work.
🔹 We tailor outreach to real candidate motivations.
No mass-market job specs here. Our campaigns speak directly to the ambitions and values of the candidates you actually want - whether that’s autonomy, creativity, or legacy-building.
🔹 We assess character fit for small, high-trust teams.
Your next hire needs more than just skills. We build screening processes that evaluate curiosity, adaptability, and emotional intelligence - all vital in dynamic SME environments.
🔹 We make speed your superpower.
Time kills interest. We streamline hiring processes to help you connect, evaluate, and secure talent faster than larger competitors can move.
Talent isn't just attracted to logos - it's drawn to momentum, authenticity, and opportunity.
If you're scaling your tech team and want help turning your unique strengths into a competitive advantage, we're here to guide you from first conversation to final offer.
#TechRecruitment #SMEGrowth #TalentAcquisition
The Lazy Recruiter
Engage your Spidey-sense
Anyone who has worked with me or that I’ve helped train over the years would may heard me talking about a “Recruiters Spidey Sense” - many eyes have no doubt been rolled but it’s a key part of the role that’s really hard to explain and train but can be a main influence to the success ratios we all seek. Focus here is why I have often worked for whole quarters with a ratio of less than 2 interviews to 1 placement.
Its reasonably easy to understand that the more CVs sent : will lead to more Interviews : will lead to more placements : more £££. However for the majority of 360 recruiters there is a need to try and stuff your pipeline with loads and loads, knowing and expecting Thames Water style leakage through the process and with luck you hit your target at the end of the quarter.
The Lazy Recruiter can vastly reduce this fall out with some simple processes and mindset changes.
Firstly – what’s the lazy recruiter? Hopefully – not someone who does no work. A lazy recruiter sets themselves a target and works to hit this target as efficiently as possible. Wasted energy and activity in recruitment gets you exactly £0 (zero) pounds – So why bother with it?
So, what are the points in the process where we suffer? In my opinion - Its rarely the candidate it’s also rarely the client or the job. Its nearly always the Match and the Preperation. Understanding the job you are offering and how the interviewers will represent themselves at interview is key to choosing and assisting the candidate to get the most of the interview and indeed picking the right candidates that are going to keep interest through the whole process.
Through the candidate interview – interview prep – debrief and offer stage the candidate will talk a lot, it’s really our job to listen and do it well. Through all-bar-1 of the failed placements that I have ballsed up over the last 20 years there has been something which when I look back upon you kind of knew something was wrong; the answers were guarded, the enthusiasm for the interview muted or the willingness to discuss counter offers absent. Always there is a tell, and at the time of offer you get the half expected “thanks – but no thanks”
This is the Spidey Sense, we all have it, we all knew something was wrong but instead of stopping the conversation there we let it play out and crossed our fingers. The Lazy Recruiter learns not to let these points pass us up. Often it will be a minor point that you can deal with there and then – even if it means pulling this candidate out and starting again. In later Blogs I’ll talk about how I try to minimise them and as always appreciate its not a science – People and Recruitment are both wonderfully dynamic and unpredictable.
I really appreciate feedback if you have a different way of thinking about all this – or you work at improving your results via a totally different mindset.
Calling all recruiters
Join our Franchise
ASARUM are currently looking to build thier franchised network of recruiters. If you think you might want to work for yourself but need a little more support and help than you get going it completely alone then this route might be a route you could take. Firstly, what is wrong with working for an established company? Certainly not everything, I enjoyed 20 years of working for 3 well respected companies. I took a basic salary and earned commission. I enjoyed the camaraderie of working in an office or having that manager help you squeeze the extra 10% out of what you can achieve.
Don’t get me wrong. Some people really need KPI’s and are more energised by peer competition than earning potential. But do YOU? Is it really the way to conduct business in the 21st century. Don’t we need more balance in our lives!
What ASARUM offer is a way to break out of the 9-5 (if only that was all that is expected) I take my children to school 3 days a week and meet them after school every Friday. Sometimes – like now I’m working at 6am – but I will be in the Gym by 2pm. Having the flexibility to choose when and even where you work is life changing. You still need to do the work, that is no easier. Candidates need to be found and you still need to make those sales calls, the difference is you realise the opportunity that you set, make your own goals. You are the task master and the whip cracker.
What do we do! We look to take away the hassle of setting up for yourself so you can get on with making placements and earning money – The website is done, the ICO and GDPR regulations have been met and are monitored for you, advertising and CV-Searches watchdogs are paid for, Telephony systems managed. Database is set up, Hey, even business cards, emails and signatures are ready to roll.
The real difference alongside the work:life balance is earning potential. There are some excellent recruiters out there. Most every company has a superstar. But there are a great deal of good recruiters, toiling hard to bill between £70k and £130k. But what do they earn at the end of the year, Industry averages will make that between £30k and £45,000. Absolutely some companies will afford you to take home maybe 40% of what you earn over the year but that is not the average.
At ASARUM our consultants take home 70% of what they bill. So that £70k billing looks like £49,000 and hitting £130,000 – well that earns £91,000. I’m keen to hear from people who want to do it for themselves and have what it takes within them to set and over acheive their own targets.
If you would like to know more contact Andy Townsend for more info – email, linkedIn or phone.

